As an SEO consultant in Brisbane, I’m usually so caught up in the day-to-day process of tweaking and building of websites and analysing, researching and testing search engine optimisation strategies and techniques that I forget that most people don’t have clue what I do. So I thought I’d take the time to explain some of the things that an SEO consultant does in a typical day.
System and Website Monitoring
A lot of my time is spent monitoring the status of my systems, customer websites, customer rankings. Like most SEO consultants, I have spent a considerable amount of time and effort building a number of systems that help me manage both my network of private websites as well as those of my customers. I check to see that all websites are up and running and that any outdated software is being updated as quickly as possible. Security is becoming ever-increasingly important to it’s crucial that the software on my and my customers’ websites are up-to-date.
I also check that my social media automation systems are working ok, and that there are no issues with expired passwords or other account issues.
Another significant component of my SEO consultancy business is link building. This is quite a complex process involving lots of research, particularly into competitor backlinks, to try and ‘reverse engineer’ their backlink profile. The general concept that if you can identify the backlink sources behind the high rankings awarded to the top 10 websites, then you can try and get some backlinks from those very same sources. In theory, assuming your website has been optimised correctly, you should be able to achieve similar ranking success as your competitors.
Website Building and Optimisation
Website building and optimising is the main task for every SEO consultant. This can be quite an involved process and requires excellent attention to detail. Usually this task is initiated by the results of an SEO audit which identifies the items missing from a website that search engines typically like to see. Normally this will be things like ensuring that a keyword is found in the title page and description on a website, ensuring that content keyword densities are not excessive and that sitemaps and social media sharing systems are setup correctly.
More recently, the job of an SEO consultant has become yet more complex as Google now takes page load speed times into consideration when assigning ranking positions. So I now also analyse website loading times, identifying and rectifying the issues that negatively affect website loading times.
Not even an SEO expert like me can avoid this task – customer analysis. Most of my customers begin their engagement with me by filling in the questions on the forms in my customer discovery page. Once I receive this information, I spend an hour or so researching relevant keywords, analysing their competitors, and reviewing their business requirements. I then have a 30-45 minute telephone conversation with them to further understand their business goals and concerns and try to get a feel for what their expectations are.
At the end of this process I have a pretty good idea as to whether or not we are a good fit and that I am confident I can provide them with the level of service they require. At this stage I develop a proposed online marketing strategy, listing the services and components that I feel will best provide the kind of results required.
That’s it in a nutshell. I hope you now have at least a general idea of what an SEO consultant Brisbane does – or at least what I do! 😉 As always, feel free to contact me if you have any questions.