You’ve probably tried opening a website in your mobile phone and ending up getting frustrated over hard-to-read text, missing features, disorderly tabs, and tiny clickable buttons that are practically impossible to tap with your finger. Hence, you most likely gave up browsing this site altogether and instead moved on to a more mobile-friendly platform.
This is a very common scenario among mobile users these days. After all, most people are always on the go and would rather check out websites through the Internet browsers on their smartphones or tablets. It doesn’t matter if you’ve been working hard on search engine optimisation for your website, because increased site traffic will just go to waste if mobile users decide to leave your site right away or can’t even open it from the beginning.
From your end as a business owner, you ought to ensure that your own “home” or “main office” in the cyberworld, which is your website, is able to welcome visitors and give them a good user experience. Do not miss out on potential customers just because your site is not mobile-friendly.
How to Tell If Your Website is Not Mobile-Friendly
Thankfully, there are several blindingly obvious clues that you must consider as red flags because they are evidence that your site needs revamping for mobile users.
Open your site in a smartphone and in several other devices in order to check how your design appears on various screens. If the website looks unappealing, appears cramped, or seems messy and complicated, then it means you better think twice about keeping this design.
Is the text now too little when viewed on the mobile phone? Remember that you need to capture the attention of your visitor at once and be able to provide your most valuable info at a glance. This cannot be achieved if they can’t even read the text or understand the layout in the first place.
When your site is not made for mobile viewing, chances are the graphics will be misplaced. For instance, a photo in your homepage may be awkwardly positioned at the bottom instead of being nicely incorporated with the text. An accompanying picture for your blog may even end up covering some text. Things like these are telltale signs.
Perhaps your URL brings a user to your landing page with that super important clickable button that encourages subscription. Or maybe a visitor actually decides to purchase something from your online store and has to click a particular button to complete the transaction. Now what if they can’t click because the button seems too tiny or it’s just not working? What if the button is placed side-by-side with other clickables and they keep being transported to other pages? These will make the user feel annoyed or frustrated.
Just like with buttons, if you have tabs that lead to important pages of your website but mobile navigation makes it difficult to get to those pages, then your business is in deep trouble. At times, there may even be missing features or tabs when your site is viewed on mobile devices. So please keep your eyes open for these sorts of issues when you are testing your website on a mobile device.
What You Can Do to Make Your Website Mobile-Friendly
Now that you are well aware that your site is actually not suitable for convenient viewing and navigation on different mobile devices, here are some ways to help you improve:
Less Is More – Make Your Design Simpler
You have to simplify your website design if you want it to be more mobile-friendly. Get rid of any unnecessary design elements or fancy animations. Design your mobile website with the commuter in mind – i.e. they are visiting your website whilst standing on a bus or train. This way, the layout will not appear confusing and navigation will be easier. Furthermore, you can avoid misplacement of elements like graphics and buttons.
Enlarge Font Size
It is important to make use of a larger font size on all your website pages. Remember that some people will be using devices with smaller screens and may also not have very good eyesight.
Shorten Tab Labels
Make sure to utilize shorter labels on your tabs and buttons. This will ensure proper appearance of actual labels and a more appealing, user-friendly look.
If you want your site to be mobile-friendly, it’s best to prioritize information. Choose the most important details to mention on top of the folds or right in the center of your homepage. Craft the words carefully too so that the text will be short, simple, and sweet.
Get a Responsive Layout
It’s just as well that everything above will basically be taken care of if you get a responsive design or layout for your website because it allows for automatic adjustments on various screens. Responsive themes automatically detect the type of device being used to view the website, along with screen resolution and orientation. They dynamically adjust all your website elements so that they are rearranged appropriately in keeping with the design.
Along with your search engine optimisation efforts, make sure to follow the above tips for a mobile-friendly website!
The video below also goes through some of the things discussed in this article in a bit more detail – enjoy!